Your grandfather didn't have to consider quality. Unfortunately, you don't have that luxury in today's disposable culture. Highly curated and designed solely with Scandinavian taste in mind, Acerux stocks genuine merchandise with styles meant to last.
We spend months finding the best factories around the world—the very same ones that produce your favorite designer labels. We visit them often, and build strong personal relationships with the owners.
This hands-on approach is the most effective way to ensure a factory's integrity. As an added assurance we also require stringent workplace compliance paperwork.
In traditional retail a designer item is marked up 8x by the time it reaches the customer. By being online only, we eliminate brick-and-mortar expenses and pass these savings on to you.
We constantly challenge the status quo. Nothing is worse than complacency, and as a brand our culture is to dissect every single decision we make at every level of the company.
We know our customers are also rule breakers and questioners, so we hope this philosophy is palpable in the products and choices we make. And by all means, challenge us too.